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Fork & Fin Visual Branding

A local favorite among Seattle's food trucks, The Fork & Fin wanted to bring their bold-flavored breaded appetizers to a nationwide audience. Freezer case packaging designed for Walmart and Target needed to play off the established design cues of the food truck, while showcasing these new whimsical appetizers.

Client

Services

Trident Seafoods

Identity & Branding, Illustration, Photography, Print, Packaging, Social & Web

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The Fork & Fin food truck believes that Wild Alaska Pollock, the most abundant certified-sustainable seafood species, is too often over-looked. They wanted to bring this message to retail shelves, along with their unique bold flavors. 
Quirky, colorful illustration and vivid photography highlight the whimsical personality of this brand.

About this project...

A range of design elements provide a connection between Trident's brand endorsement and the existing food truck style in these inspired frozen appetizer packages.

Role

Concepting, Art Direction, Creative Direction, Project Management, Vendor Management

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The Fork & Fin Foodtruck

What better way to tout Wild Alaska Pollock as the most abundant certified-sustainable seafood species in the world than to bring delicious recipes directly to the consumer!

© 2024 by Justin Meier

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