Louis Kemp Brand Packaging
Louis Kemp wanted to give their full lineup of retail packages a complete update, bringing items to a new audience and addressing the bad rap given to imitation crab. The update needed to highlight the health and nutrition benefits of this seafood and show that it's real and delicious.
Client
Louis Kemp
Services
Identity & Branding, Photography, Print, Packaging, Social & Web

About this project...
This crab-and-go packaging line highlights the health and nutrition benefits of this low-fat, low-calorie, and high protein seafood by letting fresh recipe photos take center stage. A specialty chef was hired to develop this series of unique, easy to make home recipes also featured on the back of each package
and used in supporting web pages. Handmade elements and color coding clearly identifies the variety of styles and flavors.
Role
Concepting, Art Direction, Creative Direction, Photo Direction, Project Management, Vendor Management


Custom Created Recipes
Colorful and unique recipe photos are featured prominently on the front of every package. Individually created by a chef to feature that specific product, these easy-to-make recipes are provided on the back package, and online.


