Royal Pink Canned Salmon Branding
Royal Pink salmon is fresh, prime-quality fish caught in Alaska. Full of omega-3's, calcium, and protein this is natural health food straight from the source. Something this good for you deserves to look good on the shelf too. These labels were created to bring a refreshed look to Royal Pink canned salmon on grocery shelves.
Client
Services
Trident Seafoods
Identity & Branding, Print, Packaging, Illustration
About this project...
When the need arose to update their Royal Pink brand packaging and reach new customers, Trident wanted to make a splash. The existing labels were overdue for a glow up, but the brand had solid consumer recognition. To retain its loyal following and reach a new audience, this vintage brand needed the updates to be familiar, but bold.
The attractive retro look is a nod to the past generations of decades-long loyal customers, while enticing new ones. The clean styling and distinct color palette stand out from the competition.
Role
Concepting, Art Direction, Creative Direction, Project Management, Vendor Management
The Logo
A chef's hat? A royal crown? Both?
Some secrets are better left untold. Updates included a modern typeface, refined colors,
and some subtle changes to the shape.
