Smoked Sockeye Costco Gift Box
Trident Seafoods makes this premium Smoked Sockeye in the traditional manner of the Northwest and Alaskan people. Fully cooked and ready to serve, these shelf stable fillets needed a package that brings new life and awareness into the traditional branding of Smoked Salmon products.
Client
Trident Seafoods
Services
Identity & Branding, Illustration, Photography, Print, Packaging

About this project...
Created specifically for Costco during the holidays, this two pack was created to offer premium salmon at a value price. In order to grow the consumer base for this product, the design needed to appeal to younger shoppers without losing existing customers. A crisp, minimalist color palette helps stand out on warehouse club shelves.
A pop of metallic ink accentuates custom illustration adding to the premium look and feel. Colorful photography conveys premium deliciousness and the simplicity
of this all natural salmon and to a new demographic.
Role
Concepting, Art Direction, Photo Direction, Project Management,
Vendor Management
