Swap Brand Campaign
Trident Seafoods launched a new Wild Alaska Pollock-based product range aimed at competing with meatless alternatives such as Impossible Foods and Beyond Meat. These retail packages were created for a launch in Whole Foods and Target to reflect the simplicity of the products inside — Just Heat. Eat. And Sustain.
Client
Services
Trident Seafoods
Identity & Branding, Photography, Apparel, Print, Packaging, Social & Web

Swap isn't just an invitation to change your diet, its an acronym for this superfood: Sustainable Wild Alaska Pollock. The full line of vibrant packaging, including burger patties, seasoned taco meat, and pasta alternatives made from sustainable fish, are presented with catchy illustrations over diecut windows to show the product.
About this project...
An eye-catching color palette helps identify product type, while easy to read call outs highlight the simplicity of the all-natural ingredients and unbelievable taste.
Role
Concepting, Art Direction, Creative Direction, Photo Direction Project Management, Vendor Management

