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Trident Vehicle Graphics Campaign

Trident Seafoods is the largest seafood company in the USA, with truck deliveries ranging from raw catch to entreés destined for your grocer's shelf. As part of their "Fish, for Compliments" marketing initiative, Trident needed to update their fleet of semi trucks with memorable vehicle graphics.

Client

Services

Trident Seafoods

Print, Photography, Social & Web, Environmental & Exhibition

Fleet vehicles are powerful branding canvases that capture attention and visual impressions, whether standing still or on the move. These premium, cast vinyl wraps were rolled out across Trident Seafoods' entire fleet of vehicles. Connecting with customers on the go, these bold vehicle graphics let you know

About this project...

Trident Seafoods variety of products make it easy to love what’s good for you. No fishing for compliments necessary.

Role

Concepting, Art Direction, Creative Direction, Project Management, Vendor Management

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Graphic Variations

Each truck was designed with the same basic graphic layout and dimensions. Photos, taglines, and packaging shots were altered from one truck to the next to show the variety of products and messaging.

Graphics Installation

After careful planning to minimize down time, Trident's fleet of vehicles were prepared for their new look one by one. A fresh wash, removal of old graphics, and application of the new were rolled out quickly over several weeks without interrupting operations.

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© 2024 by Justin Meier

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