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Trident Retail Packaging Redesign

Trident Seafoods wanted to update its full line of frozen retail products with new graphics and several new items. They needed packages designed in a variety of forms and sizes for the frozen section of national grocery stores like Kroger, Target and Walmart.

Client

Trident Seafoods

Services

Identity & Branding, Photography, Print, Packaging, Illustration, Social & Web

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About this project...

With over a dozen different products across the entire line, consistency is key. A familiar style and bold photography let consumers know they're purchasing a quality brand. Consumer focus group testing helped determine the most prominent claims to entice health-conscious consumers in a hurry.

Bright color coding across the line distinguishes items easily and promotes consumer recognition
in the freezer case.

Role

Concepting, Art Direction, Creative Direction, Photo Direction, Project Management, Vendor Management

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© 2024 by Justin Meier

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