Trident Retail Packaging Redesign
Trident Seafoods wanted to update its full line of frozen retail products with new graphics and several new items. They needed packages designed in a variety of forms and sizes for the frozen section of national grocery stores like Kroger, Target and Walmart.
Client
Trident Seafoods
Services
Identity & Branding, Photography, Print, Packaging, Illustration, Social & Web

About this project...
With over a dozen different products across the entire line, consistency is key. A familiar style and bold photography let consumers know they're purchasing a quality brand. Consumer focus group testing helped determine the most prominent claims to entice health-conscious consumers in a hurry.
Bright color coding across the line distinguishes items easily and promotes consumer recognition
in the freezer case.
Role
Concepting, Art Direction, Creative Direction, Photo Direction, Project Management, Vendor Management

